Advertising and Beyond
Tuition
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Profile
Push the boundaries of traditional advertising and become a creative force in the ever-evolving world of communication with Rotterdam University of Applied Sciences’ BA in Advertising & Beyond. This four-year, full-time program equips you with the skills and knowledge to develop innovative and impactful communication strategies, fostering critical thinking, problem-solving, and a strong foundation in creative storytelling.
Key Features:
- Transdisciplinary Approach:Â Explore advertising within a broader communication landscape, integrating elements of marketing, branding, social media, public relations, and even art and design. Learn to develop cohesive communication campaigns that go beyond traditional advertising methods.
- Concept Development and Storytelling:Â Hone your ability to translate complex ideas into compelling narratives. Develop strong conceptual thinking skills and learn to craft persuasive messages that resonate with target audiences.
- Emerging Technologies and Platforms:Â Explore the impact of new technologies like artificial intelligence, virtual reality, and social media on communication strategies. Learn to leverage these platforms to create engaging and interactive advertising experiences.
- Project-Based Learning:Â Develop your creative and strategic skills through real-world advertising projects. Work with clients to develop and implement comprehensive communication campaigns, simulating the fast-paced and collaborative nature of the advertising industry.
This program is ideal for students with a passion for creative communication and a desire to push the boundaries of traditional advertising. Graduates emerge as versatile communication professionals prepared for diverse careers in various fields, including:
- Advertising agencies (creative, account management, strategy)
- Communication consultancies
- Digital marketing agencies
- Social media marketing
- Content marketing
- Branding and brand management
- Event marketing
- Media planning and buying
- Further studies in communication, marketing, or related fields (e.g., creative direction, advertising research)
Notes
Application deadline for EU students is May 1.
Deadline Round 1: February 18, 2024 - EU & Non-EU applicants
Deadline Round 2: April 28, 2024 - EU applicants
Deadline Round 3: June 9, 2024 - EU applicants
Please note: non-EU applicants can only participate in the 1st admission round (February 18).
Admissions Requirements
Secondary school diploma equivalent to a Dutch HAVO, MBO 4 or VWO diploma and admission exam.​
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Related Programs
Program Information
Rotterdam
Netherlands
- 4 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
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