Advertising and Marketing Communications
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In this program, developed with the aid of industry practitioners, you’ll exercise your creativity in areas such as creating advertisements, organizing and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.
In Year 1, you’ll be introduced to advertising, marketing, and social media marketing. You’ll learn the fundamentals of analyzing media, and you’ll find out how to explore the mind of the consumer. You’ll develop your IT skills and learn how to create apps. Industry experts will tell you all about the advertising industry.
In Year 2, you’ll learn all about graphic design and how to use Photoshop. You’ll find out about the rapidly changing media landscape and you’ll learn the fundamentals of advertising law. A PR module will teach you how to write a press release and how to handle a corporate crisis. Your IT and data analysis skills will be further developed so that you can use data to create targeted campaigns.
In Year 3, you’ll organize an event and fundraise for charity, and using cameras and software, you’ll make your own radio and TV advertisements You’ll learn how to build an effective, functioning website that can be linked to social media. This is the year that you will be given the opportunity to work with a real company on an advertising project. Your final year culminates in the year-long Advertising Portfolio module. It takes place in a simulated agency setting, our AdLab is fully equipped with Mac computers. You’ll work in a team, take a brief from a real company, design a fully integrated campaign, and present your solutions that the company and your lecturers. This module will give you excellent networking opportunities, and you’ll learn with a portfolio of work to show potential employers. Previous clients have included DSPCA, Vodafone, Concern, Club Orange, and Shamrock Rovers. As well as this module, you’ll learn about brand management, entrepreneurship, business ethics, and marketing management.
Notes
A charge of €3,000 is payable by each student to cover essential student services. European Union nationals attending full-time undergraduate courses are normally only required to pay the student contribution, otherwise EU nationals who are following a second or subsequent third-level course, depending on the type and duration of the previous course attended will be liable for the total annual fees.Application deadline for EU students is February 1.
Admissions Requirements
High School Diploma with CGPA of 2.4/4 plus successful completion of TU Dublin Foundation or another recognised pre-university foundation with relevant subjects 60% - 65% or High School Diploma with CGPA of 3.0/4 plus SAT score of 1090/1600 [Evidence-Based Reading and Writing 560, Math 530] OR ACT score of 21.There is an option to enter with successful completion of one year of a Bachelors Degree/Associate Degree with overall average of 2.8 GPA or above with relevant subjects at a recognised third-level or higher education institution in addition to completion of senior high school. This assessment will be on a case-by-case basis.
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Dublin
Ireland
- Full Time
- On Campus Learning
Additional Information
- Bachelors
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