The founders of ESIC in 1965 probably wondered “why” and “what for” they proposed creating an educational institution, especially focused on the world of marketing. The answer given was to help companies develop through analysis and relationships with the markets, that is, through the exercise of marketing, because this discipline had not yet taken root in Spain. The Congregation of the Priests of the Heart of Jesus was aware of the need of companies to have good professionals whose knowledge was up-to-date and could face the challenges of that time.Half a century later, at ESIC, we have asked ourselves the same question: What do we train for? And our response continues to be inspired by the principles that led to the creation of the school, although logically adapted to the challenges presented by a globalized, digitized, and rapidly changing economy.As an academic institution, our mission is to train people with a global and comprehensive vision in management, marketing, innovation, and digital skills throughout their entire professional cycle, with the purpose of promoting the transformation of students so that they develop successfully in their professional lives in a responsible way and can be agents of change in organizations and in society.We make our students a promise of transformation. We are interested in the exit profile they offer once they have completed any of our professional training programs. And we want to maintain a relationship with them to respond to the needs they feel throughout their trajectory. Our educational model is a combination of knowledge, values, and experiences. As knowledge evolves very quickly, the key is to teach how to learn, to activate the curiosity of students so that they can adapt with agility to an environment in constant movement.Each student has the opportunity to configure the experience at the school in their own way, combining activities in the classroom with the mobility facilitated by new technologies. All of us who make up ESIC, especially the teachers, are by their side to accompany, guide, teach, understand, and motivate... in moments of discovery, satisfaction, and celebration, but also in moments of doubt, error, and pain. At ESIC, we teach how to learn and we learn every day with the experience of our people. Welcome to the school of learning.