Digital Marketing
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Intensive, interactive, and hands-on, digital marketing is the new way of connecting with consumers, and qualified professionals are in high demand in this fast-paced sector. Digital marketing is critical to the evolving world of technologies, platforms, consumer dynamics, businesses, and brands. This three-year degree course combines traditional marketing theory, practice, and digital tools. You will learn how businesses can reach, connect, and promote their products to a larger audience using a diverse range of digital marketing tools and strategies. A work industry placement in Ireland or abroad takes place in Year 2. What will I do? Get practical skills in web building and various social media platforms. Critically evaluate a variety of online business models and develop an online marketing strategy for a business idea. Evaluate customer relationship management in a digital and non-digital business context and work on “real world” business scenarios to develop appropriate sales, CRM, and digital marketing campaigns. Think critically in light of social, cultural, philosophical, and ethical business issues as they relate to digital business. Benefit from the small class sizes and the combined business and digital experience of the teaching staff.
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Program Information
Dun Laoghaire Sallynoggin West DED 1986
Ireland
- 3 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
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