Digital marketing can make or break a business whether online or offline. Informing potential customers about your company's offering, gaining their interest, and finally creating desire for a product is a specialized skill comprising technical, marketing, design, and creative efforts.
Digital marketers need to keep their finger on the pulse. The social media landscape and search engine policies, in particular, change virtually from one month to the next. A significant amount of time is also spent researching new techniques, technologies, and software tools.
Digital marketers may choose to specialize in one or two channels, such as paid ads or email campaigns. Others cast their nets as widely as possible and become generalists. The most sought-after employees are those with a high degree of expertise in one modality, but reasonable experience in others. Excellent verbal and written communication skills are a must.