Pretty much the whole world is captivated by the stories of modern heroes like Elon Musk, Jeff Bezos, and Mark Zuckerberg. Do I, we all wonder, have what it takes to convert a brilliant idea into a successful business?
A degree in innovation and entrepreneurship may not help you think up a wonderful new invention or business model, but it will better equip you to transform one into a real, profitable company. Alternatively, you could join an existing business and help them better manage improvements and disruptive ideas their employees come up with. If you're lucky and talented, you may even help guide a "unicorn" startup from humble beginnings all the way to an IPO.
Innovation and entrepreneurship is primarily a business course, so you'll be taught all the basics of accounting, administration, marketing, and so on. (As part of a bachelor's degree, anyway, this knowledge may be assumed when doing a master's in innovation and entrepreneurship.) Considering the central theme of the degree, you will also learn about innovation-specific issues like:
- Identifying and assessing new business opportunities
- Product development
- Harnessing and managing innovation within a business context
- Raising funding and investment
- Disruptive and growth strategies
- Project management
Note that the relative lack of super-billionaire tech entrepreneurs in European countries compared to the U.S. is mainly due to their different economic structures and approaches. There is absolutely no reason not to study innovation and entrepreneurship at a European university, some of which are considered excellent business schools.