Some of the most interesting advances in science happen when knowledge and skills from two or more disparate disciplines are combined: computing and neurology, for instance, or biomechanics and mechanical engineering.
In industry, many companies require skills in more than one science. If these can be combined in a single employee, so much the better.
These are some of the reasons for people pursuing bachelor's degrees in integrated or general sciences. Instead of focusing your energy on learning as much as you can about a single field, you can compile a judicious selection of courses in mathematics, computing, and the physical and life sciences. Such a curriculum is usually aimed at exploring a particular area such as applied physics or materials analysis. These subject concentrations may be mostly pre-defined or, as at many European universities, left largely up to the student's discretion.
An integrated or general sciences degree is popular among people who are interested in science but aren't quite sure of their eventual goal, as this bachelor's can lead to a variety of opportunities for work or further study. In addition, it allows you to craft your own bachelor's in a field that isn't formally available as a major.