In an online world filled with noise, it's becoming increasingly difficult to get any kind of message across. Shouting louder, for instance by spending more on advertising, will only get you so far.
Consumers are also not just spoiled for choice, they're becoming ever more discriminating about the content they consume. Additionally, as a third factor influencing the world of multimedia design, there is a huge range of powerful tools, technologies, and formats available today. When nearly anyone can slap together an online video, website, or podcast, it takes real skill to create something that will stand out from the crowd and truly engage people.
These are the tools that a bachelor's degree in multimedia design will provide you with. Aside from learning general design, user experience, and visual art principles, you'll also be exposed to several software packages used in the industry as well as relevant programming languages.
The end of such a degree is usually marked by an individual capstone project meant to demonstrate your newly acquired skills. Students may specialize in any of a number of fields including web design, video and mobile game development, computer animation, special effects, or video production.
Most prospective students looking to study multimedia design gravitate to well-known universities with distinguished design departments. This is one subject that can be studied nearly anywhere, though, so don't automatically rule out schools in smaller countries like Portugal, Lithuania, and the Czech Republic. Many have excellent English-language programs in multimedia design at very affordable tuition rates.