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A Guide to Studying Public Relations and Advertising in Europe

Did you know that, as an international student, you can get a degree in Public Relations and Advertising at a top-ranked European university? Best of all, it's taught entirely in English and costs less than 1 year of tuition at a US college.
Public Relations and Advertising

What are my options?

20
European Bachelor's programs taught entirely in English.
14
European Master's programs taught entirely in English.

About this area of study.

As anyone who's ever had a fear of public speaking can tell you, sharing a message with multiple people is very different from just talking to somebody. Even a convincing argument can fall flat if it's presented in the wrong way.

As it turns out, effectively interacting with a mass of people relies on certain techniques and principles that apply whether you're trying to sell a new gadget, improve a brand's visibility, promote a political opinion, or whatever. A degree in public relations and advertising exposes you to these fundamentals and teaches you to apply them over several different media: print, online, using social channels, in television, and so forth.

Public relations and advertising include aspects of journalism, brand management, practical psychology, corporate communications, copywriting, creativity, crisis communication, and ethics. Unfortunately, though all of these subjects are closely linked, relatively few European universities offer combined public relations and advertising degrees. Most English-language programs in the Old World specialize in one aspect or another, with many focusing on the digital sphere.

Most students also gain useful skills in video production, graphic design, and web technologies. Good faculties generally foster close relationships with the industry, meaning that students are taught both high-level theory and abilities that are practically valued. 

Students with critical thinking abilities, a creative mindset, empathy and intuition, and good language skills tend to shine in this field. The ability to connect with various kinds of people is also sought after in today's multicultural world.

Careers options in this area of study.

Some jobs available to public relations and advertising graduates include PR officer, brand manager, graphic designer, marketer, event organizer, social media manager, and advertising account manager. Given the versatility of this degree, employment rates are high, though you most likely will not snag your dream job straight away.

Experience, visibility, and a good track record are essential to advance in this business. Applying for internships, building a portfolio, and making a name for yourself as soon as possible are highly recommended. Salaries for public relations and advertising graduates are typically around $46,000 per year.

Admissions information.

The college admissions process in the US has become a race to the bottom as students compete with their peers for a single spot in a liberal arts college, convinced by parents and guidance counselors that their survival rests on playing a musical instrument or varsity sport. Many smart kids don’t do well on standardized tests. This doesn’t limit them as much when looking outside of the US, as many colleges in Europe do not require standardized tests. Many countries see entry into universities as a right, rather than a privilege, so admission standards are not as stringent.

How to study in Europe.

When you also factor in the many problems with US higher education, it is imprudent not to consider other possibilities. It is true there are many excellent schools in the United States—I don’t think anyone would argue that. There are some that have managed to look at applicants as people, and not just a checklist of achievements. Some even have reasonable tuition rates, and/or professors that actively teach and have highly engaged students. Despite this, I have yet to find a school in the United States that addresses all of these issues: allows students to opt out of the rat race the admissions process has become, have reasonable tuition, AND have positive results around the educational experience and post-graduation outcomes. Not every school in Europe provides all this either, but the schools listed in our database do.

How to find English-taught degrees.

Finding these programs is burdensome, difficult, and confusing, especially with institutional websites in foreign languages... We know that making the decision to study abroad can be difficult, so we want to make it easy for you. We scoured the continent for vetted programs and made them available to thousands of families looking to leave the US and find a better life in Europe. We found over 11,200 degrees, 870 universities, 550 cities, and 32 European countries to choose from. Europe offers an impressive range of educational opportunities!

We have gathered all of the information you need to know about studying in Europe – from the different types of schools available to how to get housing and everything in between. Our database helps you find these programs quickly and easily, helping you contextualize the many benefits and options around higher education in Europe.

You will be able to find programs and courses that suit your interests and needs, taught in English by experienced professors in state-of-the-art facilities. Search our database of English-taught European bachelor's and master's programs and get started on your journey to Europe today.

Travel the world while you get your degree.

Travel opportunities abound when attending college in Europe. For example, Lille, a city in northern France with multiple universities, is close to major cities such as Brussels, London, and Paris via high-speed rail. Air travel, especially with the rise of affordable airlines like Ryanair, EasyJet, and Transavia, can be comparable in price to rail travel, so many more destinations open up for short-term travel.

Find the college in Europe that fits you best.

Jump on the unique opportunity to find a degree from a top-ranking European university while still being able to study in English.

Beyond the States matches you with your ideal English-taught college in Europe.

Beyond the States provides access to 11,400+ European bachelor's and master's programs across 870 universities, 550 cities, and 212 areas of study, plus all the resources you need to get there. No sponsorships. No bias.
3200+
English-taught bachelor's programs in our database.
8200+
English-taught master's programs in our database.
550
Beautiful European cities to choose from.
870
Top-tier universities accepting international students.
332,948
Typical savings against a private university in the US.
60,123
Typical savings against in-state tuition in the US.
All inclusive of tuition, living, food, books, health insurance, travel expenses, as well as hidden fees. Compiled with data from students and the official websites from KU Leuven, UNC, and Duke.

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