OFFER
🎁 This Holiday Season:
Give the Gift of Europe with 35% OFF

A Guide to Studying Sales and Marketing in Europe

Did you know that, as an international student, you can get a degree in Sales and Marketing at a top-ranked European university? Best of all, it's taught entirely in English and costs less than 1 year of tuition at a US college.
Sales and Marketing

What are my options?

81
European Bachelor's programs taught entirely in English.
184
European Master's programs taught entirely in English.

About this area of study.

At the time of the Industrial Revolution, production was king. As long as a factory could churn out a bunch of stuff at a reasonable price, it was virtually guaranteed to sell. Sales and marketing were little more than icing on the cake.

Today, this situation has been turned on its head. Marketers and salespeople play an important, if not the most important, role in most businesses' survival and profitability. A mediocre product supported by a good sales and marketing team will usually succeed; an excellent product with bad marketing will generally sink.

Both sales and marketing are about how a company reaches out to the public. Sales are somewhat more direct and can be defined as the art of converting potential customers into actual customers. Marketing is somewhat broader and includes promoting a brand, advertising, and even the logistics of delivering products or services. Arguably, you can't understand one without some knowledge of the other...a good salesman or marketer is more than a fast talker who doesn't mind stretching the truth!

Aside from the general business subjects you'll take in any bachelor's program, a degree in sales and marketing will show you how to research and define customers' expectations and buying behavior. You'll also learn how promotions and advertising campaigns are designed and assessed. In most degree courses, you will work through numerous case studies to get a feel for the practical side of the sales and marketing game.

Increasingly, in both the United States and Europe, you can find sales and marketing degrees geared toward online media and business. Other specializations worth keeping in mind are foreign sales and business, and data science as this applies to market research.

Careers options in this area of study.

There are a number of positions available to marketing and sales graduates, such as retail sales manager, advertising and promotions coordinator, account supervisor, digital marketing specialist, market research specialist, and so on. It is also possible to parlay this qualification into a career in general business management.

Due to this range of responsibilities, it's very difficult to give an average salary for sales and marketing majors. A typical figure for someone with a bachelor's degree is $54,500, while some senior managers with a knack for understanding and responding to customers earn well into six figures.

Admissions information.

The college admissions process in the US has become a race to the bottom as students compete with their peers for a single spot in a liberal arts college, convinced by parents and guidance counselors that their survival rests on playing a musical instrument or varsity sport. Many smart kids don’t do well on standardized tests. This doesn’t limit them as much when looking outside of the US, as many colleges in Europe do not require standardized tests. Many countries see entry into universities as a right, rather than a privilege, so admission standards are not as stringent.

How to study in Europe.

When you also factor in the many problems with US higher education, it is imprudent not to consider other possibilities. It is true there are many excellent schools in the United States—I don’t think anyone would argue that. There are some that have managed to look at applicants as people, and not just a checklist of achievements. Some even have reasonable tuition rates, and/or professors that actively teach and have highly engaged students. Despite this, I have yet to find a school in the United States that addresses all of these issues: allows students to opt out of the rat race the admissions process has become, have reasonable tuition, AND have positive results around the educational experience and post-graduation outcomes. Not every school in Europe provides all this either, but the schools listed in our database do.

How to find English-taught degrees.

Finding these programs is burdensome, difficult, and confusing, especially with institutional websites in foreign languages... We know that making the decision to study abroad can be difficult, so we want to make it easy for you. We scoured the continent for vetted programs and made them available to thousands of families looking to leave the US and find a better life in Europe. We found over 11,200 degrees, 870 universities, 550 cities, and 32 European countries to choose from. Europe offers an impressive range of educational opportunities!

We have gathered all of the information you need to know about studying in Europe – from the different types of schools available to how to get housing and everything in between. Our database helps you find these programs quickly and easily, helping you contextualize the many benefits and options around higher education in Europe.

You will be able to find programs and courses that suit your interests and needs, taught in English by experienced professors in state-of-the-art facilities. Search our database of English-taught European bachelor's and master's programs and get started on your journey to Europe today.

Travel the world while you get your degree.

Travel opportunities abound when attending college in Europe. For example, Lille, a city in northern France with multiple universities, is close to major cities such as Brussels, London, and Paris via high-speed rail. Air travel, especially with the rise of affordable airlines like Ryanair, EasyJet, and Transavia, can be comparable in price to rail travel, so many more destinations open up for short-term travel.

Find the college in Europe that fits you best.

Jump on the unique opportunity to find a degree from a top-ranking European university while still being able to study in English.

Beyond the States matches you with your ideal English-taught college in Europe.

Beyond the States provides access to 11,400+ European bachelor's and master's programs across 870 universities, 550 cities, and 212 areas of study, plus all the resources you need to get there. No sponsorships. No bias.
3400+
English-taught bachelor's programs in our database.
8000+
English-taught master's programs in our database.
550
Beautiful European cities to choose from.
870
Top-tier universities accepting international students.
€293,558
Typical savings against a private university in the US.
€55,098
Typical savings against in-state tuition in the US.
All inclusive of tuition, living, food, books, health insurance, travel expenses, as well as hidden fees. Compiled with data from students and the official websites from KU Leuven, UNC, and Duke.

Listen to the College Insights™ Podcast

Podcast Icon

What Transparent Admissions Requirements Really Mean

Featuring Jennifer Viemont
It’s that time of year again… College admissions are on the minds of many students who have attempted to get into their choice schools across the US; it can be a deeply confusing and stressful time for many.
Podcast Icon

Master's Degrees in Europe for International Students

Featuring Jennifer Viemont
Her conversation partner this week is Sean Dempsey, a past BTS member and recent graduate of the highly-ranked KU Leuven, in Belgium.
Podcast Icon

Will a European Degree Work for Me in the US?

Featuring Jennifer Viemont
Is a degree from Europe valuable enough in the US? Does it allow students to get into grad school and get a good job? Who gives accreditation to universities in the States?
Podcast Icon

How to Get a Master's Degree in Europe

Featuring Jennifer Viemont
In today’s episode, Jenn has an interesting discussion with Tiffany, a parent of one of our members, Ethan. She became so interested in the Beyond the States process herself so that she’s amid planning admission for herself and her husband – for a Master degree program in the EU!
Podcast Icon

Avoid the Pitfalls of College Rankings

Featuring Jennifer Viemont
How useful are college rankings actually? What do they measure? Can you find great colleges in Europe without relying on rankings?
Podcast Icon

The Myth of American Exceptionalism

Featuring Jennifer Viemont
We're going to be talking about the differences in the educational experience, meaning the academic side of things that students have in Europe versus in the US. So I'm always taken aback when people assume that universities in the US are the best globally.

Search free learning material

This form searches blog posts, cities, countries, colleges, areas of study, podcasts, and guides. It does not search the database. To search for programs and colleges, please sign up and login.
Get Into the Best Colleges in Europe
Find your best fit program and get all the help you need to get in.
Go