Will the Creative Business Program Suit You as Great as it Suits Me?

              My name is Taylor Petersen, I am from Washington State and a first-year student at Hogeschool Utrecht University of Applied Sciences (HU). I am attending school here in Utrecht, Netherlands and today I am going to talk about my program, Creative Business. While looking into universities on my search to find the perfect school, the Creative Business program stood out because of the wide range of skills I would be learning in order to inch my way towards becoming the entrepreneurial woman I’ve always wanted to be.

As a Creative Business student, or as the students call it, ‘a CB student’, I have learned an enormous amount in my first year. Each half year is divided into two blocks. In the first block you have your first 3 classes, test on the  m, and then move on to the next 3 classes in the next block. I love this block system for many reasons, one being that I am able to focus better on fewer subjects before me and really delve into the topics without having my brain dragged in many different directions. Thus far in my first year, I have learned the proper marketing fundamentals, I have accumulated skills to cultivate my creativity, learned how to correctly interview and gather information from sources and more. This program has greatly benefitted me and my understanding of what it takes to be a part of a business. Each of my classes have been mostly online due to Covid-19, but the teachers have adapted well, and still manage to engage the students. At the beginning of the year, when my classes were still in person, we did many engaging activities and learned by doing. This is the goal of universities of applied sciences. By applying what you’ve learned you are able to truly understand it, and this is another aspect that was very enticing to me about goi ng to this university.

Throughout my program, there are many levels of personalization that go into your learning process. During the first year, classes are prechosen in order to set a basic level of knowledge for students, but as you enter you second, third and fourth years, you are able to choose things that will benefit your personal future. In the second year, there are 8 main classes that everyone must take, but the other 4 are electives that each student can chose based on their interests. During year 3, it is a totally global focus. Half the year is spent at an internship of your choice (you just have to approve it with the school), and the other half is spent at a school exchange

with the only requirement being that it must be in a non-native language environment. Year 4 is all about the final project and developing your own project of choice. This entire program has so many benefits that contribute to student success and personal development. I have loved my experience thus far.

For the social aspect of HU, there are student and teacher advisors that are there for student suppo rt, whether it be with schoolwork, social life, or just personal issues and advise. There are many opportunities that the school promotes for people to make friends and have a good time out of school as well. Because of this, I was able to make many of my friends.

Overall, the Creative Business program as well as Hogeschool Utrecht in general, is a great place to be. I love so many aspects about it and would recommend anyone who is st ill figuring out what they want to do or is very certain about the path they want and knows this program could help get them there.