Strategic Design and Management
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The Bachelor of Business Administration (BBA) in Strategic Design and Management introduces you to design strategies and business practices through studio-based projects, seminar courses, and liberal arts. This interdisciplinary program prepares you for entrepreneurial and management positions in fashion business and creative industries. Courses examine the essentials of marketing, communication, innovation, financial management, strategic management, product development, ethical business, and global practices, preparing you for success in a range of professional fields.
Your BBA begins with the first-year curriculum, which serves as the academic foundation for all undergraduate programs at Parsons Paris. Courses and projects from sophomore to senior year involve fieldwork, quantitative and theoretical research, and market analysis, enabling you to develop new sustainable organizational and entrepreneurial models. In your final project, you develop a proposal that demonstrates your personal narrative and vision.
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Program Information
Paris
France
- 4 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
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