Market Anthropology
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This Master’s programme is a response to growing global demand for anthropological insights which can be used strategically when navigating global and local markets. Being true to the heritage of anthropology, you will learn about and engage in ethnographic fieldwork.During your third semester on the programme, you will undertake a major fieldwork project in collaboration with an academic supervisor from an international group of researchers who have studied market systems, organizations, and consumer culture from the polar circle to the Amazon and from YouTube to the Sahel.On your fourth semester, you will write your Master’s thesis based on this fieldwork. The focal point of the first year of the programme is to build a theoretical and methodological basis for the fieldwork and for your future career in marketing.You will therefore learn about analysis and understanding of markets as cultural and economic networks; that is nodes and relationships, which organize resource circulation.You will also get anthropological insights in contemporary business and technological systems and anthropological analysis of market systems. In addition, you will acquire knowledge about foundational theory of marketing and consumption.The programme enrolls a maximum of 20 carefully selected students who are part of a large and international study environment.
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Admissions Requirements
Applicants should have a bachelor's degree with a major in Economics and Business Administration or relevant.
Applicants from non-anglophone countries must provide proof of English proficiency.
Application deadline for non EU students is February 1 and August 1.
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Program Information
Sønderborg
Region of Southern Denmark
6400
Denmark
- 2 years
- Full Time
- On Campus Learning
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