Brand Management and Marketing Communication
Tuition
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Admissions Deadline
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Profile
The programme is taught by an international faculty with a wealth of experiences and different theoretical and cultural backgrounds. It stands out from other branding programmes due to its clear focus on social and cultural perspectives, and it introduces students to the current state-of-the-art in this research field. Students will become proficient in analysing contemporary relationships between marketing communications and branding, the corporation and consumer markets, as well as applying contemporary principles of cultural brand management and ethnographic market research methods. The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.
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Admissions Requirements
Applicants need a bachelor's degree with a major in Economics and Business Administration or relevant.
Applicants from non-anglophone countries must provide proof of English proficiency.
Application deadline for non EU students is February 1.
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Program Information
Sønderborg
Region of Southern Denmark
6400
Denmark
- 2 years
- Full Time
- On Campus Learning
Additional Information
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