Strategic Marketing Management
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Profile
During the M.A. degree course you will learn to analyse dynamic relationships and to determine promising market positions through qualitative and quantitative market research. In this Marketing Masters programme, proper use of statistics is just as important as the skills to interpret this data and assess its significance for future planning decisions. This data is the basis from which students learn how to design robust marketing strategies and devise operational measures to overcome marketing challenges. You therefore gain the necessary work experience to qualify as a marketing and brand expert.
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Admissions Requirements
Applicants need a bachelor’s degree in a related field. Applicants from non-anglophone countries should provide proof of English proficiency. Application deadline for non EU students is June 15.
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Program Information
Dortmund
North Rhine-Westphalia
35114
Germany
- 2 years
- Full Time
- On Campus Learning
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