Marketing Management
Tuition
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Admissions Deadline
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Profile
In the first year, students study the conceptual and operative tools needed to understand the environment and behavior of markets from the demand side and the supply side (competitive contexts, behavior of consumer and industrial purchasers, distribution systems analysis) and the salient aspects of marketing management (strategic outlook, product management, innovation development and corporate communication).Students then specialize in one of the areas focused on professional expertise and future career openings by choosing one of the majors proposed by Bocconi or by devising a set of courses to be chosen from among the ones available within the program.
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Admissions Requirements
Applicants need a bachelor degree with a major in related field.Applicants from non-anglophone countries must provide proof of English proficiency.Application deadline for non EU students is March 22.
Related Programs
Program Information
Milan
Lombardy
20136
Italy
- 2 years
- Full Time
- On Campus Learning
Additional Information
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