Brand Management
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The Master program offers a project-based method of study and training. The syllabus is focused on a large scale of disciplines, professional skills and research methods, which compose the variety of responsibilities of the professional brand manager, as well as other professions, related to the world of brands. The program curriculum covers some of the major areas of study: 1) marketing theory; 2) training on the creative side of branding: brand building; online branding; luxury branding; 3) courses focused on the economic strategies, international business trends and market research; 4) theory, practices and lab researches ofrands; 5) weekly seminar with visiting business and marketing practitioners – students meet professionals working in the field of brand management, marketing and advertising; 6) integrated marketing communications – event management, public relations, management of the advertising process; 7) the last trends in semiotic, ethnographic and sociological approaches to research the brands and the corporate communication at large.
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Admissions Requirements
Applicants must have a bachelor degree with a major in related field.Applicants from non-anglophone countries must provide proof of English proficiency.Application deadline for non EU students is February 8.
Related Programs
Program Information
Sofia
Bulgaria
1618
Bulgaria
- 2 years
- Full Time
- On Campus Learning
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