Brand Management
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Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specialising in brand management learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures.Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and cocreation. Creative and strategic planning skills as well as the crossmedia usage of all media channels are required in order to develop and manage brands effectivelyThis area of specialisation teaches students how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions.
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Admissions Requirements
Applicants need a bachelor’s degree (4 years or 210 ECTS) with a major in a related field. Applicants applying with a 180 ECTS bachelor's degree can attend a pre-semester course in the fall. The application deadlines for non-EU students are July 15 and January 15.
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Munich
Germany
80335
Germany
- 2 years
- Full Time
- On Campus Learning
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