Business Administration: Business Development and Promotion

The Major in Business Development and Promotion equips students with the skills and tools entrepreneurs need in an international business world. The study programme develops the entrepreneurial skills necessary to developing a business idea and launching it successfully onto the market.The main challenges university graduates in a global and integrated market face are optimising service quality and safeguarding the innovative capabilities of companies. And that is exactly what the MSc in Business Administration with a Major in Business Development and Promotion has been designed to offer: a practically oriented, research-based education in management for the decision-makers of tomorrow. Graduates majoring in Business Development and Promotion are fit to solve challenging problems in their day-to-day business, to structure complex situations, to reach well reflected decisions and to operationalize them profitably.