Consumer Psychology
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Consumer psychology is the study of how we relate to the transaction of goods and services we use every day. Understanding consumers requires knowledge of consumer psychology theories, collecting and interpreting consumer data and opinions and developing meaningful interactions with consumers. In the MSc in Consumer Psychology, we train students to become data-literate consumer professionals ready to identify insights from various data sources to a variety of commercial and non-commercial organisations, addressing the needs of employees and consumers.This MSc programme is an interdisciplinary programme based in the School of Psychology at NUI Galway. We integrate inputs from the School of Psychology, the Irish Centre for High Performance Computing, the J.E. Cairnes School of Business & Economics, and the NUI Galway Launchpad student innovation hub, as well as guest lecturers from local and international companies and organisations.The MSc in Consumer Psychology seeks to provide students with an important competitive advantage: the ability to make more insightful business decisions that integrate a deeper understanding of human psychology.
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Galway
Ireland
H91 E2A2
Ireland
- 1 year
- Full Time
- On Campus Learning
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