Data Science and Marketing Analytics
Tuition
Duration
Admissions Deadline
Location
Profile
Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics and statistics in such a way that the potential of Big Data can be used successfully to create greater value for consumers and firms. It offers our students a thorough understanding and knowledge of a wide range of techniques that can all handle the large and heterogeneous data sources that are prevalent in many modern business settings.The programme combines courses from different disciplines into one coherent master’s specialisation that is focused on business applications. As no advanced prior knowledge is required, core courses in computer and data science lay the groundwork for the more advanced seminars. The latter explore state of the art machine learning methods and apply them to real-life business problems. This master’s specialisation consists of core courses, seminars, electives and a master’s thesis distributed over 5 blocks of 8 weeks. In the first block, 3 core courses of 4 credits will each introduce you to the broad range of both knowledge and skills that you will acquire and perfect in the Master Data Science and Marketing Analytics. Interactive seminars are a very important component of our programme. You will be involved full time in a seminar for an entire block, allowing you to dive deep into the material, guided by the lecturers. For these intensive courses, active participation and strong commitment is a must. The second and third block follow this format, starting with a focus on learning new methods, followed by a seminar devoted to solving business problems, putting the methods and skills obtained in earlier blocks to the test.In the fourth block you will follow one final course and choose one elective. You should already start thinking about your master’s thesis in the spring, but block 4 and 5 will be dedicated entirely to this task, which is based on research you have conducted yourself under supervision by a member of our academic staff. Erasmus Research & Business Support (ERBS) offers job market preparation sessions in block 5.
Map
Sorry, no records were found. Please adjust your search criteria and try again.
Sorry, unable to load the Maps API.
Admissions Requirements
A bachelor’s degree (BSc) in the field of economics, econometrics or business (administration). Your bachelor's degree needs to consist of a solid background in economics, business economics, mathematics and statistics.
Related Programs
Program Information
Rotterdam
Netherlands
3062 PA
Netherlands
- 1 year
- Full Time
- On Campus Learning
Additional Information
Considerations