Digital Marketing
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This MSc produces graduates who are competent, practised and experienced in three key areas the job market requires: project management, new technologies and web-marketing, and the development of new business ideas. The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately. The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed. Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Le Village by CA, Air Cannes, the Opera of Nice, Nike, various startups. Projects included product launches, website creation, mobile app, web-marketing, events management, re-branding, communication plan, strategy, social network… Students do the various Google certifications as well as the Agile project management certification.
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Admissions Requirements
Four-year university degree or equivalent. Application deadline is the 15th of the month.
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Program Information
Sammarçolles
Nouvelle-Aquitaine
86200
France
- 2 years
- Full Time
- On Campus Learning
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