Digital Marketing
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The fast pace of digital disruption has forced traditional marketing channels to step aside to make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand the behaviors of today’s digital consumers through analytics, define comprehensive strategies to optimize customer engagement and transform data into action to maximize digital performance.Brands, products, services, and organizations have become customer-centric, and the key is understanding consumers to be able to predict their behaviors on- and offline. This, along with the fast pace of digital disruption, has brought Digital Marketing front and center, and marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing for a digital world.The Master in Digital Marketing is taught by industry experts using hands-on and practical methodologies in order to bring the real challenges digital marketing professionals face today into the classroom. You will also develop project management, team building, and communication skills.
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Segovia
Spain
40003
Spain
- 1 year
- Full Time
- On Campus Learning
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