e-Business and Digital Marketing
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Entrepreneurial skills, when combined with deep technical knowledge, can lead to producing innovative ideas in the global competitive e-Business environment. This new postgraduate course aims at providing balanced and well-designed training in the principles of Information Technology (software and telecommunications) applied to e-Business and Marketing practices, as well as the essential managerial and financing skills needed to start-up and successfully run an e-Business. The 14-month course will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domain in the emergent creative economy. The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and the underlying technologies:Project management, leadership and team workingManagement and marketingEntrepreneurial skills and knowledge needed to develop start-up businessesKey skills on strategic decisions, regarding innovation and technology management,Essential communication skillsExercise practice-oriented teaching based on case studies and real-world examplesSkills related to data analysis and evaluationPlanning and time managementThe MSc in e-Business and Digital Marketing programme promotes learning and teaching characterised by a diversity of resources and teaching styles and techniques, which recognise that the University operates in an ever-changing environment. Teaching and learning methods should assist the development of these skills, by encouraging not merely the capacity for abstract reasoning, but also the students’ capacities for independent and self-motivated learning, problem-solving skills, and some of the knowledge and skills, which are common to employment in many fields.This programme is designed for University graduates of Telecommunications, Informatics/Computer Science, and Electrical Engineering but also of Natural Sciences and Economic and Business Departments, with a background in ICT and a strong motivation to pursue a career in e-Business and Digital Marketing related domains.
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Admissions Requirements
Applicants need a bachelor’s degree with major in related field.Applicants from non-anglophone countries should provide proof of English proficiency.Application deadline for non EU students is all year around, but we suggest you to apply as early as possible before October.
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