Global Sales and Marketing
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The commercial world is increasingly shaped by the use of digital media and technologies. These change the face of competition in digital business and lead to new, innovative business models. The term digital business describes the strategic extension of conventional business fields or their reorganization on the basis of changed market laws and market positioning. The first FH/UNI Masters degree programme Digital Business Management (DBM) concerns itself with the characteristics of this dynamic competitive environment that is shaped by increasing digitization of the value chain and the enterprise processes, new entrepreneurship and global markets, interculturalism, increasing significance of strategic positioning and marketing, strong market dynamics as well as increasing transparency and interconnectedness of a globalized.The Masters degree in Digital Business Management has set itself the target of transferring executive, advisory, all-encompassing entrepreneurial or freelance activities within the field of digital media. DBM graduates are able to use digital media in a value adding way and to optimally create digital processes. Furthermore, they are capable of making, by means of suitable methods and tools, strategic decisions and coordinating and accomplishing their implementation in enterprises.
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Admissions Requirements
Applicants should have a bachelor degree with a major in Business Administration or a related. Application deadline for non EU students is June 30.
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Program Information
vine
Salzburg
5602
Austria
- 2 years
- Full Time
- On Campus Learning
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