High-End Brand Management
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Profile
The MSc in High-End Brand Management (HEBM) is intended for potential top-level managers capable of assuming leading positions in international high-end companies. It is designed to grow a new generation of leading marketing and branding specialists, who are sensible to the special requirements of the high-end industry and who acquired the strategic and analytical skills to successfully guide companies’ in the high-end cultural & creative industries, especially European/Western high-end brands with operations in China as well as Chinese high-end brands.
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Admissions Requirements
A validated Master 1 or Bachelor's Degree equivalent (Bac+4 equivalent to 240 European credits ECTS).
Related Programs
Program Information
Écully
Auvergne-Rhône-Alpes
69130
France
- 2 years
- Full Time
- On Campus Learning
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