Innovation Management
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Innovation is essential for the competitive position of companies. Through the development of desirable new products and services, innovation helps to win new customers and strengthens the loyalty of existing ones. Through the courage and perseverance of entrepreneurs, start-ups help address customer needs in entirely new ways. However, many new products and businesses fail or do not deliver the expected results because the competitive environment is dynamic and unstructured, which magnifies wrong managerial choices. The Innovation Management discipline studies the management of innovation processes and contains quantitative and qualitative theories, tools and techniques to make businesses and entrepreneurs more innovative as well as more successful in their innovation activities. Key aspects of the Innovation Management discipline are new product development, strategic marketing, sales and after-sales service management, business intelligence, open innovation, and entrepreneurship. The object of the studies is the new product and business development process. This includes the processes to cooperate with a diverse set of stakeholders and share knowledge with them.
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Admissions Requirements
A bachelor's degree in Industrial Engineering, business-related social sciences (e.g., business administration, marketing, organization science, communication science, entrepreneurship, psychology, sociology) with a minor (or electives) of at least 15 ECTS in an engineering domain (e.g., statistics, calculus, mathematics, programming, material science, electrical engineering, quantitative modeling, etc.), engineering domain with a minor (or electives) of at least 20 ECTS in business-related social sciences (e.g., business administration, marketing, organization science, communication science, entrepreneurship, psychology, sociology) or equivalent and a Cumulative Grade Point Average (CGPA) of at least 3.0/4.
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Eindhoven
North Brabant
5600 MB
Netherlands
- 2 years
- Full Time
- On Campus Learning
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