International Business
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Profile
Economic globalisation and rapid developments in ICT have meant that many organisations today operate on an international scale and scour their environments for global opportunities. However, not every firm is benefitting to the same extent from globalisation. Trade policies and institutional environments of countries influence both inward and outward investment flows and ways in which firms are seeking a competitive advantage.In this specialisation, you will be offered a strategic perspective on ways of gaining a competitive advantage in the global marketplace that aim to create both economic and social value. This suggests adopting a balanced outlook on relations with market and nonmarket stakeholders for a sustainable performance, seeking responsiveness and global efficiencies in marketing efforts, and innovating in emerging and developing markets.
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Admissions Requirements
A bachelor's degree in a related field is required. Applicants from non-anglophone countries must provide proof of English proficiency (TOEFL 90 and IELTS 6.5).GMAT: 610 min Admission Deadline: April 1
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Program Information
Nijmegen
Gelderland
6525 XZ
Netherlands
- 1 year
- Full Time
- On Campus Learning
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