International Marketing and Management
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The overall goal of the programme is to provide students with knowledge, skills, values and attitudes related to international marketing management. The programme’s specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration. The programme is structured on three main pillars: marketing, the financial implications of investments in marketing, and research. The overall marketing management approach in the programme is very analytical and stresses the marketing skills required to influence the level, timing and composition of demand for a product, service, organisation, place, person, idea, or some form of information. The degree is tailored to the needs of managers operating in highly turbulent international and local environments.The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.
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Admissions Requirements
Applicants should have a bachelor's degree in a related filed. Applicants from non-anglophone countries must provide proof of English proficiency. The application deadline for non-EU students is July 11(main admission) and July 31 (additional).
Related Programs
Program Information
Vilnius
Lithuania
1304
Lithuania
- 2 years
- Full Time
- On Campus Learning
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