International Marketing Management
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This post-graduate programme takes an international approach to combining theory and practice in providing the broad business administration skills needed in Marketing Management. It builds on the knowledge gained from undergraduate courses, sustainably expands skills and provides opportunities for students to independently develop creative solutions. The programme provides the skills needed to analyse and identify goal-oriented operative and strategic measures, and implement them in new and diverse settings. The individual modules are strongly interactively structured, which not only encourages the participants’ presentation skills and powers of articulation but also integrates their wealth of experience and insights into the mastering of complex issues.The first semester contains foundation modules and the second semester specialist in-depth studies. The third semester is reserved for the researching and preparing the thesis. If a student takes a placement, the programme extends from three to four semesters.Classes are conducted in a combined lecture/seminar format where students are expected to play an active part. Case studies are a major part of teaching since this allows the expertise acquired to be applied to real-life issues and problems in practice.
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Admissions Requirements
Applicants should have a bachelor's degree with a major in Business Studies. Applicants from non-anglophone countries should provide proof of English proficiency. The application deadline for non-EU students is May 30.
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Program Information
Berlin
Germany
10825
Germany
- 1.5 years
- Full Time
- On Campus Learning
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