Luxury Marketing (EU-Asia)
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This joint program was co-created between two French schools with a foothold in Asia, ESSCA School of Management (Shanghai Campus) and EFAP School of Communication (Paris), academic partners since 2015. Fully taught in English, it aims at providing the knowledge and multicultural skills to enter the most prestigious luxury companies and brands in the world.Based in Paris and Shanghai, this unique program opens new horizons to future generations that will need to work increasingly between several continents, EU, Asia, the Americas, and target Asian customers at home and traveling abroad. China’s Silk road projects are opening a new golden era of globalization. With the experience of ESSCA in teaching management and Asian business, and the established network and communication expertise of EFAP, participants will have the opportunity to master the creative and managerial skills to enter luxury companies with high levels of demand.All sectors are covered through projects, field visits, conferences and case studies on fashion & leather goods, wines & spirits, cosmetics & perfumes, hospitality & tourism, etc. This will enable our participants to understand the forthcoming strategic business challenges.
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Aubigny-sur-Nère
Centre-Val de Loire
18700
France
- 1 year
- Full Time
- On Campus Learning
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