Management: Marketing & Digital Business
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The program aims to give students the capability of evaluating the complexity of the international business arena by providing them with analytical tools for decision-making processes. Students will also develop their communication, leadership and teamwork skills. Interactive learning methods are used in the program such a business simulation, conferences on international business issues or storytelling.OBJECTIVES-To provide students with a critical mindset on marketing activities-To gain solid experience in marketing strategy (theory) and its implementation (practice) in a digital environment.-Master digital marketing and communication tools and skills-Understand the digital transformation of business data and evolving market placesHIGHLIGHTS-A program structured around the main activities of a typical marketing agency, a consulting company or a marketing department. -Experience the reality of the business world throughout the two years with projects carried out for companies, in the context of different courses, and two 6-months internships-Real life projects with local and international companies-Project management skills involving skills and theory from multiple courses
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Lyon
France
69002
France
- 2 years
- Full Time
- On Campus Learning
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