Manager of International Development in Fashion and Luxury Industries

This programme trains future high-level managers for marketing & sales director positions within the French fashion and luxury industry with an international context. ACADEMIC GOALS:-To conceive, put into practice and ensure the performance of global marketing strategies for the development of fashion and luxury businesses internationally-To master the process of developing a fashion and luxury collection, from creation to marketing, alongside a designer-To define and draw up business plans relating to the sales and marketing development of brands internationally, in accordance with strategic and opportunity studies for the international development of fashion and luxury brands-To design communication strategies and manage the image of fashion and luxury brands in international markets-To direct activities and manage marketing and sales teams in fashion and luxury companies