Marketing and Brand Management
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Profile
The Marketing and Brand Management (MBM) profile provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provides the basis for developing sound strategies, optimal market positioning and effective marketing tactics. Key topics in the profile are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).The profile integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
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Admissions Requirements
A bachelor's degree in a related field is required. Applicants from non-anglophone countries must provide proof of English proficiency (TOEFL 90 and IELTS 6.5).Undergraduate GPA is evaluated and typical requires at least a 3.0 average. GMAT/GRE: 600/152Admission Deadline: February 15
Related Programs
Program Information
Bergen
Vestland
5045
Norway
- 2 years
- Full Time
- On Campus Learning
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