Marketing and Consumption

This Master of Science programme includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions. It gives you a great opportunity to develop strategic thinking and top quality skills in marketing and consumption in your pursuit of a successful career in the domains, both in Sweden and abroad. Focus is on understanding consumers in a global marketplace.The programme consists of 60 credits core courses, 30 credits elective courses from other Master’s programmes at Graduate School and a 30 credits Master Degree project. The elective courses can for example be within event and tourism, logistics, innovation management or international business.After completing the Marketing and Consumption programme the students are employed as web and marketing coordinator, strategic marketer, brand manager, marketing manager, marketing and communications specialist and planner researcher.