Marketing and Digital Transformation
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DRIVE SOME OF THE MOST INNOVATIVE COMPANIES IN THE WORLD Become a pragmatic marketing professional, ready to tackle the challenges in this digital and ever changing world.WHY THIS PROGRAMME?Join fellow students in solving real business problems in close collaboration with cutting-edge companies and visit the European headquarters of major online marketing companies such as LinkedIn, Oracle and Google during the digital marketing trip.Practice your skills during an intensive 3-month market research project, within a company of your choice, or show your sales expertise with our Vlerick Sales Club.BOOST YOUR CAREERMasters in Marketing & Digital Transformation graduates are well prepared for careers in:International FMCG companies such as P&G, Unilever, Nestlé, Coca-Cola and AB InbevKey areas in marketing, e.g. marketing strategy, digital advertising, branding strategy, sales, and strategic marketing planningA wide variety of roles, such as product and brand manager, digital advertising strategist, market analyst, key-account and customer relationship manager, sales manager, category managerPROGRAMME DESIGNThroughout the different modules you’ll be faced with numerous action-learning challenges and personal development exercises. In the second part of the programme, you’ll have the opportunity to tailor your curriculum through a specialised boot camp and a marketing consultancy project.Our International Study Trip will take you to Dublin, where you will visit leading companies such as LinkedIn, Google and Oracle and have lectures from UCD Michael Smurfit Business School.
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Admissions Requirements
3 to 4-year Bachelor degree from a recognized institution (there may be additional requirements). Deadline is April 30th
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Ghent
East Flanders
9000
Belgium
- 1 year
- Full Time
- On Campus Learning
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