Marketing
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In this MSc, students can take a comprehensive set of courses, taught by reputed local or invited experts, aimed at extending student’s Marketing skills so that highly-competent professionals emerge and are well-prepared to take up positions in the market.The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.Our MSc programme also attempts to strengthen the relationship between the university and companies. Thus, we have some teachers that are active in companies, communication agencies, and other relevant market agents. This reinforces our emphasis on a practical approach which we understand to be the basis of our post-graduates’ competitive advantage. Our approach to the training of highly qualified professionals is at the heart of the value added to our programme and the reason why we ensure a high employability rate and successful career for our graduates.The objective of our programme is to develop a comprehensive and solid knowledge in the field of Marketing.Our graduates should be highly competent, further enhancing the excellent image in the market already created by Católica University in Porto. The skills attained during the course will either contribute to the development of a professional career in a company or to an academic career in any of the Marketing fields of study.
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Admissions Requirements
Applicants need a bachelor’s degree with major in related field.Applicants from non-anglophone countries should provide proof of English proficiency.Application deadline for non EU students is July 4.
Related Programs
Program Information
Lisbon
Portugal
1600
Portugal
- 1.5 years
- Full Time
- On Campus Learning
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