Marketing
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Our marketing programme distinguishes itself from others by offering the latest academic and practice insights, based on the latest data and analysis tools in economics and marketing. The unique combination of models, structures and real-life practice cases covers the entire marketing area – from target market selection, segmentation and positioning to quantification of marketing effectiveness.In an age where your ability to use data and your flexibility to use both traditional as well as new media to contact and influence consumers and businesses is crucial, obtaining your marketing degree at Erasmus School of Economics will prepare you for the marketing practice in competitive markets.The master’s specialisation in Marketing consists of core courses, seminars, electives and a master’s thesis distributed over five blocks of eight weeks.Seminars are the most important component of the master’s specialisation. For these intensive courses, active participation and strong commitment are a must. Lecturers will present insightful stories during classes and guest speakers with a proven marketing track record are happy to share their experience with you.You will be expected to present excerpts of literature or case applications, ask questions, express doubts, and share ideas in class discussions. This starts immediately in block 1 when you will follow three courses (4 credits each). The seminar in block 2 (12 credits) involves a marketing strategy simulation game to teach students about market research and its connection with marketing strategy decision-making.In block 3 you can choose a seminar in order to specialise in a topic of your interest (e.g. marketing analytics or global marketing).In block 4 students choose two electives (4 credits) taught by the Marketing Department and one other Economics and Business Master’s course (4 credits).Erasmus Research & Business Support (ERBS) offers job market preparation sessions in block 5. Among other things, these sessions ensure that you have an accurate view of the labour market, knowledge of selection instruments that are used frequently by organisations to judge the qualities of candidates and insight into your own strengths and weaknesses. You will learn how to prepare for interviews and how to evaluate job offers and negotiate. The sessions provide a realistic view of the job market, thus giving students the tools to get hired for their perfect job.You should already start thinking about your Master’s thesis in December and the last two blocks will be dedicated to this task, which is based on research you have conducted yourself under close supervision by a member of our academic staff.Marketing in the 21st century has become a multi-disciplinary activity, frequently described as agile marketing. This means that the process from the development of new products and services to launching these in a particular market is no longer a sequential and time-consuming activity. It is now a joint effort of combined and cooperating groups in companies. This master programme is moulded accordingly and you can therefore expect frequent and serious work in group assignments, asking you to combine your group’s creativity and efforts to solve cases, compile and analyse data and formulate conclusions and recommendations on how to be successful in marketing.
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Admissions Requirements
A bachelor’s degree (BSc) in the field of economics, econometrics or business (administration). Your bachelor's degree needs to consist of a solid background in economics, business economics, mathematics and statistics.
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Rotterdam
Netherlands
3062 PA
Netherlands
- 1 year
- Full Time
- On Campus Learning
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