Marketing Management
Tuition
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Admissions Deadline
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Profile
This program is designed around core competencies you will need in developing a successful career in marketing; it covers 4 major areas: digital marketing, strategic management, marketing management and core business skills in 18 courses. Specific areas such as research, consumer behavior, and customer relationship management are also covered.Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication – indispensable assets for effective management in multicultural environments.
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Admissions Requirements
Applicants must have a bachelor degree with a major in related field. Application deadline for non EU students is June 2.
Related Programs
Program Information
Saint-Sulpice-les-Champs
Nouvelle-Aquitaine
23480
France
- 2 years
- Full Time
- On Campus Learning
Additional Information
- Masters
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