Marketing: New Luxury & Art de Vivre

The goal of our Master Marketing: New Luxury & Art de Vivre is to train marketing specialists for the luxury industry with both an excellent knowledge of the sociological and cultural aspects of luxury and a deep understanding of the issues of sustainability and responsibility.Both marketing professions and the luxury industry are changing and constantly innovating at a rapid pace. Digital technologies and new economic models have profoundly impacted customers behaviour, the customer’s journey and their relationship with brands.The Luxury industry faces important challenges and opportunities amongst which the emergence of new generations and segments of customers, new conceptions of consumption and luxury as well as ever changing digital usages. CSR and more specifically sustainability are issues of particular importance to the sector and need to be integrated into business models to meet the ethical standards of all stakeholders and to guarantee the future sourcing of excellent raw materials.