Media & Business
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Are you entrepreneurial and creative enough to meet the ever-changing and increasingly diverse demands of today’s media and communication professions? Put yourself to the test in this engaging and entrepreneurial programme and explore how new media have transformed the media business and other international industries. New digital technologies and globalisation have transformed the business of media as well as the life of other industries. International trade has strongly increased, markets have converged, ownership structures have shifted, consumer behaviour has changed, and new media products and business models have been developed. The Media & Business programme explores these developments and ways in which media firms and other companies adapt to altering business conditions and new modes of communication and business. Students will use state-of-the-art theory and by working on real cases for companies you will learn to trace and analyse the fast paced technological and organisational changes in the media business. You will dive into the multiple challenges faced by companies, entrepreneurs and policymakers in the media industries and other business fields. By exploring the impact of new media technologies on existent business models as well as their innovative potential you will stand out amongst your peers in the labour market.
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Admissions Requirements
A bachelor's degree in the social sciences or the humanities, Business Administration, basic knowledge of the field of media and communication and social scientific research methods.
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Program Information
Rotterdam
Netherlands
3062 PA
Netherlands
- 1 year
- Full Time
- On Campus Learning
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