Public Relations and Strategic Communications
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Effective communication is the lifeblood of any organisation. Strategic communication is an essential factor for an organisation’s success and how it effects their end goals and not just their image.DCU’s MSc in Public Relations and Strategic Communications (MScPR) provides a focus on the “why” of communication decisions, rather than merely on the “how” of any communication activities. The programme is designed to provide the skills and ability to think strategically and make effective use of the latest tools in modern communications.Why do this course?A 54-week programme delivered with a high level of industry involvement.Designed and continually updated in conjunction with both leading industry and academic experts in Ireland and abroad.100% continuous assessment, including several live client-applied projects.High employment rates in leading professional communications workplaces.Industry mentor provided for each student.Three-month industry placement, co-ordinated by DCU, in blue-chip agency or in-house communications organisations.Accredited by the PRII, a member of the Global Alliance of Public Relations.DCU’s School of Communications is ranked in the top 200 communications schools internationally and is the only ranked Irish media / communications school in the QS ranking.The MSc in Public Relations has been developed in partnership with the public relations industry in Ireland and with the advice and expertise of academics and practitioners across Europe and in the United States. The course is accredited by the Public Relations Institute of Ireland (PRII), which is part of the Global Alliance of PR associations, representing 280,000 practitioners and academics in 126 countries. The MScPR programme is revised annually, with PRII input, to reflect the changing landscape of communications and the emerging use of the latest digital technologies.
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Dublin
Ireland
D09 FW22
Ireland
- 1 year
- Full Time
- On Campus Learning
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