Commerce and Marketing
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Profile
The Commerce and Marketing program at Budapest Business School (BBS) is a well-established program designed to equip students with the knowledge and skills necessary to thrive in today’s dynamic business environment. This program offers a unique approach by being delivered through two separate faculties, allowing students to tailor their studies to their specific interests.
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Faculty of International Management and Business (FIMB): This specialization focuses on marketing communication, digital marketing, and international marketing practices. Students gain expertise in areas like branding, consumer behavior, and market research, preparing them for careers in marketing agencies, multinational corporations, and non-profit organizations.
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Faculty of Commerce, Hospitality and Tourism (FCHT): This specialization delves deeper into trade, logistics, and commerce-related marketing activities. Students develop a strong foundation in business management, supply chain operations, and international trade, preparing them for careers in retail, wholesale, and international commerce.
Graduates of the Commerce and Marketing program at BBS are prepared for a wide range of careers in various sectors, including:
- Marketing Management
- Market Research
- Digital Marketing
- Sales
- International Trade
- Supply Chain Management
- Retail Management
- E-commerce
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Program Information
Budapest
Hungary
- 3.5 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
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