Fashion Marketing and Communication

Cultivate your passion and talent, learn to use strategic, creative and digital management tools to find your feet as a Marketing and Communication specialist in the fashion industry. This 3-year English-taught course in Fashion Marketing and Communication, with the option of a fourth year, opens the doors to an innovative, strategic and creative profession.

You’ll learn the ins and outs of fashion business management, proposing new solutions for a range of management areas: Marketing, Editorial, Trends, Retail, Styling, Content and Communication. Your work will include research, projects, creative concepts, visual and written languages, audiovisual production techniques and the latest software and technology.

Working professionals and lecturers with years of teaching experience will introduce you to the key concepts you need to turn creative talent into creative services on every level of the fashion industry.

The course includes master classes, work experience, workshops, visits to companies, museums, showrooms and art galleries.

This BA (Hons) in Fashion Marketing and Communication offers a unique international approach, a hallmark of the University of Westminster, a learning experience at IED and a living experience in Barcelona, one of the design capitals of the world.