Marketing
Tuition
Duration
Admissions Deadline
Location
Profile
Shape the future of brands and become a marketing leader with Goldsmiths, University of London’s BSc (Hons) Marketing program. This three-year, full-time program equips you with the knowledge and skills to thrive in the dynamic world of marketing. Goldsmiths’ unique approach integrates traditional marketing principles with a focus on consumer behaviour, psychology, and anthropology, fostering a well-rounded understanding of the ever-evolving marketing landscape.
Develop a Strategic Mindset: Grasp core marketing concepts like market research, branding, consumer behaviour analysis, and campaign development. Learn to develop and implement data-driven marketing strategies that effectively reach target audiences and achieve business goals.
Uncover Consumer Insights: Explore the psychology and anthropology behind consumer behaviour. Learn to understand consumer motivations, decision-making processes, and cultural influences. This knowledge empowers you to create marketing strategies that resonate with your target audience.
Embrace Digital Marketing: Master the latest digital marketing tools and techniques, including social media marketing, search engine optimization (SEO), content marketing, and email marketing. Learn to leverage data analytics to measure marketing campaign performance and optimize strategies for maximum impact.
Think Creatively and Analytically: Develop both your creative and analytical skills. Learn to craft compelling marketing messages and utilize data analysis to make informed marketing decisions.
Project-Based Learning: Put theory into practice through engaging marketing projects. Work on real-world marketing briefs, collaborate with clients, and gain valuable experience in developing and executing marketing campaigns.
Professional Preparation: Gain the knowledge and skills necessary to launch your career in marketing. The program also explores the world of marketing entrepreneurship.
Graduates emerge as versatile marketing professionals prepared for diverse careers in various fields, including:
- Marketing management
- Brand management
- Digital marketing
- Social media marketing
- Content marketing
- Market research
- Advertising
- Marketing analytics
- Marketing consultancy
- Marketing entrepreneurship
Notes
The normal closing date is 26 January, but some courses will accept applications until 30 June. You are advised to apply as early as possible as courses have limited places.
Tuition fee for UK students is €10,750.
Admissions Requirements
A high school diploma with a GPA 3.3 or higher (unweighted) with grades of A and B in honours or advanced-level courses, advanced placement (AP) classes, HL/SL IB certificates, or dual enrollment within the context of your high school’s curriculum.
A high school diploma with a GPA 3.0 or higher (unweighted) plus one of the following:
ACT with a composite score of 26,
or two advanced placement (AP) tests with a score of 3 or higher,
or SAT 1240 overall (with a minimum of 580 in Math and 620 in Evidence-based Reading and Writing)
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Related Programs
Program Information
London
United Kingdom
- 3 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
Considerations