Marketing
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Marketing entails many different things. Many think about advertising, but marketing is so much more than that. At the Marketing program we work with identifying and meeting the market. It concerns understanding the customers’ needs and creating, communicating and delivering value for the customer; a product, a service or an experience. As a marketer it is your task to fulfill the customers’ needs and sell solutions for these in order to ensure that the company is making money and develops new products, services and experiences. The Marketing program applies a special pedagogy basing the semesters on different perspectives. During the first semester we start with the basics; the second semester takes on the perspective of the customer; the third semester takes on the perspective of the company. The fourth semester is planned so that you can go abroad as an exchange student to one of our many partner universities, which would give you valuable international experience. The fifth and sixths semesters we focus on meeting the market. The Marketing program is characterized by a high tempo and a mix of theoretical and practical knowledge.
Admissions Requirements
High School Graduation Diploma and specific subject requirements in Civics and Mathematics corresponding to the level in Swedish upper secondary education. You also need to provide a Statement of Purpose, which needs to be approved by the School of Business and Economics.
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Related Programs
Program Information
Växjö
Sweden
- 3 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
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