Protocol, Organization of Events, and Corporate Communication

The contents in this degree are directly related with Protocol, as the name of the course indicates (from institutional to business or social protocol); all types of events organization, from the planning to the execution, taking into account all the relevant aspects such as spaces, security, team synergies or the diffusion of the aforementioned.Once the Degree Protocol, Organization of Events and Corporate Communication is finished, the students will be able to:- Apply what the have learn to organize all type of acts, events and ceremonies, taking into account the suitable and corresponding protocols, in public or private institutions as in the business field, in national or international framework.- Thinking, planning and executing a strategic corporate communication plan, which take into account the intangible values and beliefs of the company or institution, its corporate image, its social responsibility and the goals it pretends to achieve. It will be able to plan and execute a crisis communication plan when it is required.- Manage the image and corporate reputation of the company or institution, as well as its control in each one of its performances. Distinguish decorations, flags and treatments and its suitable practical application to the ceremony, act or event.- Know and apply the diplomatic uses, as well as manage the interculturality.- Speak fluently a second language studied to be able to communicate with other people in an organized event or act.- Manage a budget, contracting, finance and sponsorship applying the necessary knowledge.- Write suitable speeches to the different events or acts, depending on the characteristics and participants of the act.- Ability to design and choose the suitable menu, taking into account the participants and their cultural differences.- Manage and coordinate the necessary teams of all the areas involved in the organization of an event or act, knowing how to make the logistical structure.In summary, the proposal of this degree is make the students able to manage the protocol department and corporate communication in an organization, institution and/or company. Furthermore, they will be able to organize in an integral way all type of acts, ceremonies or events, business or institutional, taking into account all the aspects, including the pertinent communication plans.