Sales and Marketing

Our English-language Sales and Marketing Bachelor’s degree program offers students the opportunity to acquire a Bachelor of Arts degree in six semesters. The program is innovative and meets the latest demands of business, helping students take their first steps towards an international career with a highly competitive specialization in sales and marketing. With an emphasis on practical experience, hybrid teaching/learning scenarios, and working in small groups with a problem-based learning approach, the degree program teaches students how to understand the market and apply this knowledge in a manner that is geared to both customers and competitors. Our graduates are able to identify underlying sales and marketing problems and apply the right tools to formulate sales and marketing strategies. With the experience gained during the compulsory semester abroad and the focus on learning fluent business English, graduates of our Sales and Marketing studies hold the key to a promising international career.