Customer Relationship Marketing - MERCURI
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This two-year Master’s program will focus on the critical nature of relations between customers and companies/brands. The program will familiarize students with the complexity of customer behaviors and their determinants. It will also explain rules, conditions and bases of making market decisions and strategies. Students will be trained to undertake and manage different activities, aimed at developing successful and sustainable relationships with the company’s main stakeholders. As such, the program will allow participants to have a broader perspective based on their better understanding of the customer and their relations with companies.Students will get an in-depth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and they also will have the chance to develop soft skills in communication, inter-cultural management or leadership. They will be provided with a strong knowledge basis and hands-on research experience, needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, public relations or entrepreneurship.For the time being, graduates will be awarded with a double-degree of the Universities of Grenoble-Alpes and UE Katowice.
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Admissions Requirements
Bachelor's degree in a relevant field English proficiency Admissions Deadline: 30 June
Related Programs
Program Information
Alfara del Patriarca
Valencian Community
46115
Spain
- 2 years
- Full Time
- On Campus Learning
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