The master programme in Data Analytics & Economics combines state-of-the-art training in data analytics and economics, taking into account the demands of digitalisation.This makes it the first master’s degree in Switzerland to combine data analytics with the economics of markets and organisations. Skills in both these areas are crucial to understanding, shaping and regulating future markets and organisations. Internet platforms, recommender systems and dynamic pricing are just some examples of current fields of application in which this kind of profile is in high demand.The uniqueness of this master programme lies in its combination. Students not only learn how to handle big data sets, work with artificial intelligence and program in Python and R; but also to understand markets, evaluate strategies, and analyse the economics of platforms. Skills in these areas open up outstanding career opportunities, in particular in Internet and technology companies, consulting and the public sector.The study programme is divided into the two compulsory modules: Data Analytics, and Economics of Markets and Organisations. In addition to these two core areas, students have the possibility to specialise individually through elective courses.