The MSc in Design Innovation is the first of its kind in Europe. Its focus is helping you learn from theory and practice; and to understand and acquire (by experience) the ability to develop smart, novel, winning innovation concepts.It offers the opportunity to become a leader in Design Innovation for your organisation by providing practical education and experience in the key themes that drive 21st century innovation, such as innovation strategy and a deep understanding of human needs, behaviours and socio-cultural trends. You will learn the methods necessary to research, acquire, analyse and present this understanding as well as the techniques and skills to synthesise actionable innovation concepts. The MSC in Design Innovation matches actionable insights with organisational strategies and capabilities to deliver differentiating and competitive new concepts.This MSc programme is ideal for anyone aspiring to be an effective radical innovator. In particular, it directly prepares graduates for the roles of innovation leadership, innovation management, product management, strategic marketing, market research, design strategy and new product or service development in a wide variety of sectors such as design, manufacturing, IT, web design, media and all areas of the public services.We welcome participants from various disciplinary backgrounds, including graduates of Social Sciences, Anthropology, Design, Business, Computer Science or Engineering. Graduates of other disciplines are also invited to apply. It is also possible for candidates with significant industry/relevant sector experience but without a primary degree to be considered.
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